RCN Capital

A leading private lender, RCN Capital, needed to increase B2B lead generation while controlling cost per conversion. Competing in the private lending and hard money loan industry, the company needed a strategy to boost both organic and paid performance. J. Arthur & Co. executed an integrated growth strategy that included Google Search intention-based campaigns, blogging, keyword targeting, and a full website redesign. The new site refined the loan application requirements, and the combined effects of SEO and content marketing improved domain authority, rank performance, and lead flow